An ICON Award for a BMW Icon
by Andy Dukes
A great motorcycle is only as good as its rider, and fortunately many of the
world's most passionate riders insist on buying BMW bikes for their 'sheer
riding pleasure'. All over the globe BMW owners can be seen riding across
countries and even continents just to see how far they can go and to discover
what is around the next corner.
Dave Swisher, million mile man
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Legendary riders such as Norwegian Helge Pedersen travelled over 250,000
miles - more than ten times the actual distance around the world - on his
trusty GS during his ten-year journey across five continents. And Argentinean
rider Emilio Scotto travelled a massive 460,000 miles (the equivalent of a
round trip to the moon) from 1985 to 1995 through 279 countries. But surely
there can't be many riders who can claim to have ridden more than a million
miles. or can there?
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Several years ago, BMW owner Dave Swisher became the first motorcyclist in
the world to ride one million miles (1.6-million kilometres) on BMW
bikes - an incredible achievement in itself - but he has obviously been
spending a lot more time in the saddle since then as he has recently clocked
up a staggering 1,400,000 miles (2,250,000 km). To put this in perspective,
this is the equivalent of riding for 973 days and nights (or over
two-and-a-half years) at a constant speed of 60 mph (100 km/h).
BMW Motorrad USA's Laurence Kuykendall - who had presented David with the
very first Million Mile Award ever given under the BMW Motorcycles High
Mileage Award programme - returned to give David a very special `BMW Icon'
award in recognition of his latest amazing achievement.
"We always try to recognise riders whose loyalty to the BMW brand complements
our relentless pursuit of creating the perfect two-wheeled machine, and until
I met David, we'd given hundreds of bronze medallions and certificates to BMW
owners who'd proven their dedication to the brand by riding them a minimum of
100,000 miles. Our BMW High Mileage Awards are modelled on the medallions
provided by BMW Motorrad in Germany during the 1920s and 30s for high
kilometre riders, but when David achieved a million miles, we realised
something special would be required because a medallion, however nice, would
hardly be enough for such a massive achievement.
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"So for that occasion we created a special award using a solar-powered Boxer
engine and I had the pleasure of presenting it to David in person. Since
then, David has also received his 1,100,000, 1,200,000 and 1,300,000 mile
awards, and each one of these awards had to be specially designed, because
each milestone was an achievement unprecedented by any other BMW (or other)
rider that we know of. But there comes a time when it's not just about how
many miles you ride, but what kind of rider you are - and David is one of
those motorcyclists whose decency, good spirits and love of riding are an
inspiration to others. So, as a direct result of the challenge we faced in
keeping up with David, we devised a BMW ICON Award modelled on Ernest Henne
- one of the greatest BMW riders ever."
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The BMW ICON Award
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The BMW ICON Award recognises riders who have made unusual or even
extraordinary contributions to the BMW motorcycle brand. Hand-cast in
bronze by noted Ohio sculptor Ric Stewart, no two ICON Awards are the same,
due to the nature of the casting process, and the personalised inscriptions.
David Swisher's BMW ICON Award was presented to him by dealer principal Jeff
Massey and BMW Motorrad USA's Laurence Kuykendall at the Virginia-based
Morton's BMW Open House event earlier this month. This time, however, the
award wasn't just about riding so many miles (as impressive as this is) but
also for providing such an inspiration to at least two generations of BMW
riders.
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Although he is now 77-years-old, David actually began riding BMWs in 1973 at
the tender age of 43. His current fleet comprises a pair of K 1100 LT models
- one with over 100,000 miles on it and the other with more than 200,000
miles on it. A lifelong dairy and grain farmer who once joked that he "had
to sell the cows because they were getting in the way of his riding", David
is living proof that age isn't defined by the physical frame but by attitude,
which in his case is forever youthful.
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This feature originally appeared in December 2007 - Updated: 04/25/08
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